Retail Packaging-Choose Wisely!

If you are in charge of a shop, then definitely you know the importance of wholesaler providing you wholesale supplies of retail packaging and retail store. The key ingredient which can make your retail products stand out and look different is the retail packaging. You can hardly move ahead in your business if you don’t have a wholesaler at your disposal.

Let’s talk about some conditions which can arise and cause to close the doors of your business because of a wholesaler retail packaging supplier. This can happen if the supplier raises the prices substantially as to make it hard for you to afford the packaging supplies. Or maybe the packaging company shut downs all together. You need to be prepared for all the possibilities which can lead your business towards a downfall.

In this age of cutthroat competition, like every business retail packaging companies also have their tough competitions. It is your choice completely to examine which company you shall opt to make or break the marketing campaign of your business. Make a wise choice as it can make a huge difference. Below are some points which can be helpful in making a right choice for a packaging company.

        Prices:

In many ways, what a manufacturer or a business owner looks for in a wholesaler is not at all different from what a customer looks for in a retail shop. Chief among their considerations, it is always going to be a price. When it comes to retail packaging, the issue of price is most important as you cannot compromise with the outer look of your product. Packaging will deliver the image of your business big time and a customer’s eye balls can be attracted by a piece of package that is eye pleasing. So to make it attractive, making it affordable for a business as well as for the customers is necessary.

      Availability:

No matter what savings you will make from the prices that packaging companies offer. It will never be enough to make up for missed sales. You shall make a choice of wholesaler who provides you with the packaging stock when in need. No company can always be available but if it happens frequently then change your company right away. The customers are often less forgiving and you cannot afford to compromise your valuable customers. It is better to choose a company which will keep your stock level away from facing stock out conditions.

      Service:

A wholesaler shall also value your customers as they value their own. The packaging services providers shall be available to serve you with their products and shall not treat your business like an afterthought. The packaging company shall not consistently back ordering what you need. It all end onto one word that is service. The more sharp and quick service they offer, the more comfortable business term will exist between you and the packaging company. When you stock up retail packaging products, it is of essence that the company you deal with offers you quality as well as good service.

Retail Packaging

When we talk about consumerism the first thing comes into mind is retailing. Consumers are being offered in the markets with better and better quality products and services to attract them. The retail business has its important and necessary factors which makes a product desirable in the eye of its consumer. These factors include product quality, advertisement, promotion campaign as well as packaging. To grab the eye balls and deliver quality, the world of packaging has undergone significant changes to deliver mankind with attractive and durable packaging products. Packaging is experimenting with designs, graphics, colors, materials and messages intended to deliver to customers. Custom packaging is way to experiment with all elements and deliver a product that attracts, surprises and delights. Custom packaging is a best way to promote your business with the creative style statement that your own business caries.

Packaging contributes highly to deliver the enhanced image of your brand. The kind of material you use for packaging highlights the USP’s of your product. The packaging decides in a great way that how your brand image is perceived by the customer. No matter if the product type is small, an item of everyday use like a tooth brush to an item of occasional wear like an expensive jewelry item, the packaging helps great way to decide the kind of customer you attract and how easily you deal with them. This is the reason why packaging industry is a huge industry with tough market competition these days. The retail packaging supplies providers excels in expertise of capturing the attention and interest of customers in a best way. The designs, art work, material, size and shapes of packaging is decided by the packaging services providers in accordance with the kind of brand positioning you desires and type of product you want to promote. Besides growth of brand these factors influence greatly in attracting the right customers and building the brand’s image and loyalty.

This age of competition makes it necessary to offer a product that is best in quality. If the packaging is influential enough to attract a customer, the customer will surely go for learning more about the product. But if the first glance fails to please the eyes of customer then the customer will not probably go beyond simply giving a rough look to the product. This is the reason why decision about packaging is crucial as well as choice of right packaging services provider. Some important factors regarding packaging are following:

·         Visual design

·         Material

·         Utility

·         Functionality

·         Innovation in designs

Aesthetics, creative artwork, and visibility or prominence of brand logo, are some important decisions in relation to design the packaging of your product. For discriminating your product amongst plethora of similar products is essential which can be only achieved by the way of attractive packaging. The packaging shall define the artwork, logo and coloring scheme in perfect manner. Retail marketing mix involves the crucial part of packaging which adds to the worth of your product. Make the decision wisely!

Retail Packaging Design

It is a common belief of brand owners that retail packaging is as important as product itself. The role of retail packaging is crucial with respect to branding the product in market. The retail packaging is a great way for differentiation of your product from other available products in market. The packaging makes it easier to express uniqueness of your product from other available products of competitors. To take your product ahead of the others and to make your brand stand out, it is pretty essential to know the key ingredients for successful and effective design to bring out the best in your package designing.

If you are in the business of retail and distribution then you will be well aware of the fact that your product has a competitor under the same roof at probably the next shelf. For this you need some differentiator that can help provide your product an edge over the others. You need to give customer the reason for why they shall choose your brand over so many other competitors probably available at same price or quality. This “why to choose” statement can clarify and communicate easily what your product is all about and why is it unique or how it differ from others. Some brands use this statement on the packaging at the top to answer and communicate with the customer for effectively selling of their product through providing brief description.

With the primary header of “why to choose/buy” statement, a detailed secondary statement is also written on the back of the package. It gives a detailed description of what the product is all about and how can it benefit you. What ingredients have been used? Apart from these, the contact information is also printed to deliver them to the customers.

A brand promise statement that is a highlighted statement in front of your product’s package helps a great way to promise a customer loyalty and durability. The statement shall be created as to deliver a message about your product and brand in an impressive manner. This highlighted statement is often a first impression you make on the customer so make sure it to be perfect.

The structural design is a very important phase of decision. The shape and size shall be decided as to impress the customer and grab his attention on first look. The initial experience of your customer with brand is its outer look which comes up with packaging. The structural design shall be an experience which a customer shall consider a memorable introduction. The structural design is a feature to be worked upon if you want to ensure the customer walking out of the store with your product in hand.

The graphical packaging design is second most important factor after choosing structural design. The graphical designing shall compliment structural design as to capture the attention of customer at first glance. Retail packaging has a role of back bone to enhance the sale of any product hence retail packaging design is a continuously growing phenomenon for many years.